Consumer Intelligence
Consumers are making their purchase decisions differently today.
Yet, most organizations are using the same traditional research methods they used decades ago to understand buying motivations – boring, lengthy traditional surveys.
If your innovation strategies are not producing the desired results, Ignite Connexion can you help you transform to the next generation of insights.
“To truly learn about someone, you have a conversation… you don’t give them a survey”
AI-POWERED CONVERSATION FUELS IMPACTFUL INNOVATION
- Conversational AI model helps you to understand how people think, feel and act about your brand.
- Interact with customers after a purchase or utilize a conversation to stay top of mind.
- Uncover what motivates your consumers in a better, more engaging way than traditional surveys.
- Open-ended feedback is automatically converted into insights that are visualized on online dashboards.
- Identify insights to solve your business challenges with hybrid conversational-quant research studies.
Categories we help with AI-powered Insights
RETAIL
- Listen at scale to understand how shoppers feel about their buying experience.
- Understand how they are using and liking your product in their post-purchase phase.
- Learn how they actively research products, to be visible, and stay in their ‘active consideration’ set.
- Innovate to satisfy their needs based on what they want improved and what they like.
SERVICES
- Leads: Stay top of mind with leads when they’re in the passive ‘brand collecting’ phase
- Learn: Understand how they felt about their experience post-interaction
- Test: Assess how your clients would accept various service delivery models and offerings
ADVERTISING
- Creative: Test ad formats to assess target segment sentiment before you launch your campaigns
- Intent: Assess the likelihood of consideration or purchase intent based on the creative
- Program: Engage with audiences at scale to understand personality and program perception
- Brand: Agile ad perception tracking pre, during and post to optimize effectiveness
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